Email Marketing and Professional Communication for Makers with Unravel
This relaxed, practical workshop is about making the most of both.
Your inbox is one of the few things about your business you fully own. No algorithm decides who sees it, no platform can take it away.
Join us to get confident with what comes in, what goes out, and how to make both feel just like you.
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What We’ll Cover
Getting Your Communication Right
We’ll look at:
- Setting up your email so it feels professional from the first message
- Replying with templates that still sound like you
- Setting expectations early, so boundaries are easier to hold
- Turning a tricky message into a trust-building one, with a real worked example
Building a Mailing List That Works for You
We’ll explore:
- Why a list is one of your most valuable assets – and how to actually grow one
- What to write when it feels like you’ve got nothing to say
- A content bank of ideas you can come back to every month
- Growing your list at markets and online, with sign-ups that don’t feel pushy
- Finding a sending rhythm you’ll actually stick to
- What to send in the run-up to Christmas, while there’s still time for it to count
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Meet Your Guest Host
Lauren – Unravel Business Support
Lauren is the founder of Unravel Business Support, working behind the scenes with independent businesses to sort out the systems, communication, and operations that let them focus on what they do best.
She’s spent the past two years working closely with us at Support The Makers, helping shape everything from maker communications to workshop programmes like this one.
Lauren brings a practical, no-nonsense approach to email and communication – the kind built from actually doing it, not just talking about it.
See you there?